Overview:Customer Analytics For Dummies - The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. * Shows you what to measure, how to measure, and ways to interpret the data * Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart * Explains how to use customer analytics to make smarter business decisions that generate more loyal customers * Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
This book is on page /ef28172a407799e584bbe1bbae7aeb68/book/1603728562-9781118937594. It was written by the following authors: Jeff Sauro. Book Customer Analytics For Dummies, which can be read online, published by the company: John Wiley & Sons Inc. Other books on similar topics can be found in sections: Business, Finance, Law. The book was published on 2015-03-24. It has 336 pages and is published in Paperback format and weight 616 g. File for download Customer Analytics For Dummies has PDF format and is called customer-analytics-for-dummies.pdf. Other books you can download below. Our objectif-paleo.fr site is not responsible for the content of PDF files.
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